GoPro’s probably looking to have their cameras integrated into most other devices and gadgets that are going to be released moving forward.
Recently, the company started their ‘GoPro Developer Program’, which is essentially an arrangement that allows developers to connect third-party mobile apps and devices to GoPro cameras. The program also allows people to create custom mounts and housing, paving the way for the high-flying brand (GoPro) cameras to be integrated into new toys, cars and other equipment set to be released in the future. Already, GoPro has said that the program has been quietly operating for over a year, having been adopted by over 100 partners.
In a press briefing, the company’s Chief Executive, Mr. Nick Woodman, said that the program would help ‘enable what comes next’. Some of the companies that are already making use of this development arrangement include BMW, Telefonica, Mattel and Timecode Systems. BMW has now adapted integrated video into its M-lap timer app, which popularly records car speed, telemetry, and location data. Mattel is working on a ‘child-friendly’ GoPro-conversant camera mounts and housing into Gym exercise products for kids.
Likewise, Telefonica has integrated support for GoPro into its Xtreamer Mobile App, which allows people to stream live video by sharing a link with others. GoPro has also recently made a deal with Twitter’s periscope, which makes it possible for users to choose between action camera and smartphone views during broadcasting. As this program continues to roll out, it’ll be interesting to see how commonplace GoPro even becomes!